Brief Description:
Ldvir.ua is an online store specializing in tools and equipment for both professional and home use. The company offers a wide range of products, including power tools, hand tools, and various accessories, targeting construction companies, DIY enthusiasts, and homeowners across Ukraine.
Initial Data:
Before the collaboration began in October 2023, the store experienced limited sales with an average of 96 orders per month and an average order value of 4,152 UAH. The store’s market presence was minimal, with a low online visibility and a fragmented customer base.
Key Challenges:
- Low Sales Volumes: The store struggled to attract and retain customers, leading to unsatisfactory sales figures.
- Lack of a Clear Marketing Strategy: There was no comprehensive marketing plan in place to drive traffic, engage customers, and convert leads into sales.
- Limited Online Presence: The website lacked SEO optimization, had minimal content, and relied on outdated advertising tactics, resulting in low visibility and reach in a highly competitive market.
Main Goals:
- Increase sales volumes.
- Raise average order value.
- Optimize customer interaction.
Objectives:
- Develop and implement a comprehensive marketing strategy.
- Launch new advertising campaigns and optimize existing ones.
- Implement a CRM system to automate sales processes and improve customer service.
The marketing strategy for Ldvir.ua was meticulously crafted to address the key challenges and achieve the set objectives. The strategy encompasses several crucial sections, including a detailed analysis of the target audience, identification of the most effective promotion channels, and a comprehensive content plan tailored to engage potential customers.
The primary tools and methods utilized in the strategy included Google Ads for targeted advertising, SEO optimization to improve search engine visibility, and CRM automation to streamline customer interactions and enhance sales processes. The planning and implementation phases were carried out iteratively, with regular evaluations and adjustments based on performance metrics and market response, ensuring a dynamic and responsive approach to achieving the project goals.
The website for Ldvir.ua underwent significant transformations to better serve its customers and enhance user experience. Key changes included a complete overhaul of the homepage, product catalog, and product detail pages, as seen in the provided screenshots.
The improvements focused on optimizing website navigation and structure, making it easier for users to find and purchase products. SEO optimization was implemented to increase organic traffic and improve search engine rankings. Additionally, visual design and UX enhancements were made to create a more engaging and intuitive browsing experience, ultimately driving higher customer satisfaction and conversion rates.
The Google Ads banners were crafted to effectively promote seasonal sales and special offers. Using eye-catching visuals and concise messages, the banners highlighted key promotions and best-selling products, driving targeted traffic to the website and increasing conversion rates.
The sale banners on Ldvir.ua were designed to prominently display limited-time offers and discounts across the website. Positioned strategically on the homepage and product pages, these banners used vibrant graphics and clear calls-to-action to attract customer attention and encourage immediate purchases.
The CRM screenshots highlight the progress in optimizing customer management and sales processes. While significant improvements have been made, such as increased customer engagement and better sales tracking, it’s important to note that not all planned actions have been fully implemented. The project is still in progress, with ongoing efforts to refine and enhance the system to meet the evolving needs of the business.
Over the past year, the average number of sales in the store has increased to over 300 per month, with the average order value rising to 7591 UAH as of September 2024. A particularly notable period was from June to August 2024, when there was a surge in demand for generators, resulting in sales of generators and equipment totaling 15 million UAH. This significantly exceeded the typical monthly revenue of 1-1.5 million UAH during regular months.
Given the heightened demand and the resulting stock shortages, I took the initiative to identify and onboard additional suppliers. This proactive approach ensured order fulfillment and helped avoid potential revenue losses. Despite these successes, it is crucial to note that not all planned initiatives have been fully realized. The project remains in progress, with continuous efforts to further optimize processes and achieve all outlined objectives.
- Business Modeling
- Marketing Strategy
- Inbound Marketing Framework
- Story Brand Framework
- Digital Branding
- Website Development
- Support and Development
